From AI buzz to real impact for your marketing: practical cases

Hubert de Cartier
Universem
Blue Room
End of 2022, ChatGPT release was a hype, and everyone was speaking about it. Beyond the buzz and the first prompts that many of us did, what’s the real impact for digital marketing in 2023 ? At Universem, we use AI transversally to support our customers in order to maximize their performances. Let’s go through several concrete examples to grasp the potential of AI for your marketing!
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